Lady Gaga, always a style wildcard, will be the newest ambassador for the jewelry brand Tiffany & Co.
The singer, who will soon take the stage at the Super Bowl LI Halftime Show, will be featured in Tiffany & Co.'s HardWear campaign. The brand released a video featuring an interview with the singer.
"I always want to be challenging the status quo, it's who I am," Gaga said in the black and white film.
Vanity Fair noted that the ad is scheduled to premiere as a Super Bowl commercial on Sunday. This will also mark the first time a Tiffany & Co. advertisement has appeared during the Super Bowl. However, Tiffany & Co.'s presence has long been known at the game. The jewelers designed the Vince Lombardi trophy, which, since the beginning of the Super Bowl has been awarded to the winning team.
Harper's Bazaar reports the HardWear line will be available online starting April 18 and in stores on April 28.
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