If you need a sales boost, just ask Beyonce to mention your company in a song. After receiving a mention in the just-released “Formation,” Red Lobster is experiencing an increase in sales.
A Red Lobster spokeswoman told Business Insider that the seafood restaurant chain has received a “Beyonce boost.” The company saw a 33 percent sales jump on Feb. 7, the day Beyonce performed “Formation” during the Super Bowl Halftime show. It was also the day after the song hit the web.
As Billboard notes, Beyonce mentions Red Lobster in “Formation” as the place she takes her man after they have sex. Twitter noticed the mention and Red Lobster began trending. John Legend noticed the line, too.
When you realize your dad took your mom to red lobster every week pic.twitter.com/Re7PPLmbvI
— John Legend (@johnlegend) February 6, 2016
Red Lobster also caught it on Twitter.
"Cheddar Bey Biscuits" has a nice ring to it, don't you think? #Formation @Beyonce pic.twitter.com/QzgVtYAKNo
— Red Lobster (@redlobster) February 7, 2016
Sadly, the Red Lobster tweet didn’t impress anyone and Red Lobster responded to the disappointment.
You try to bake Cheddar Bay Biscuits and tweet at the same time! #harderthanitlooks #Formation
— Red Lobster (@redlobster) February 7, 2016
Beyonce will be singing the praises of Red Lobster for months to come, since she is heading out on tour, beginning in April.
Here’s the official video for “Formation”:
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