Musician Zendaya is the brand new face of Covergirl cosmetics.
The young star made the announcement on her Instagram account, "Meet your newest, easy...breezy beautiful...COVERGIRL," the "Replay" singer.
Zendaya also explained that she is "honored" to work with the company.
"I am so honored to join the company of a roster as celebrated and diverse as CoverGirl's. I can't wait to share some of my own beauty tips with fans, and work alongside CoverGirl to continue empowering girls and women to celebrate their individuality."
Esi Eggleston Bracey, Executive Vice President, Global Color Cosmetics, P&G said that Zendaya was the perfect selection for their next marketing campaign.
"Watching Zendaya's work and authentic conversation with fans in social media was truly inspiring to us at CoverGirl," Bracey said. "She is not afraid to stand up for what she believes, and makes no apologies for who she is -- we love her energy, confidence, and willingness to experiment and express herself with makeup. I know that together, we will do big things and help evolve the perception of beauty today."
Zendaya was at the center of intense drama when Giuliana Rancic from E! made a comment regarding her appearance during a red carpet event. Zendaya has since moved on from the controversy and has been very open about embracing an individual style.
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