Kylie Jenner is putting the fact that she has millions of followers to good use, launching an anti-bullying social media campaign this week called #IAmMoreThan.
image via Peter West/ACE/INFphoto.com
The campaign will feature six people Jenner has personally spoken to, who will share their story through the campaign and get prime real estate on Jenner’s page. She has 34.4 million Instagram followers.
“For the next six days, I will be sharing stories of 6 incredible people who have become heroes in their own way by taking #bullying and turning it into something positive,” she wrote.
“I’ve gotten to talk and bond with all of these people whose stories you will see on my page. I think you will all fall in love with them just like I did. I want to encourage you, my fans, to share something positive about yourselves. I'll be reading as much as I can so that some of you can be apart of this as well! Let's do this.”
On Tuesday, she shared the story of 21-year-old college student Renee DuShane, who has Pfieffer Syndrome. She wrote DuShane is “showing the world #IAmMoreThan my forehead.”
Jenner certainly gets her fair share of negative comments on social media, from media scrutiny over her appearance and her love life to being a part of her famous family.
Jenner wrote of DuShane, “She is so awesome and inspiring. Renee taught ME that #ImMorethan the negative comments that I read."
images via Instagram from Kylie Jenner
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