Groan. That was the sound heard around the Internet Wednesday morning when we all got up and quickly realized that Amazon Prime Day was just a way for the online retail giant to get people excited for a yard sale. Nearly everyone complained about it, but it was pretty useful if you needed Clorox wipes or a grill.
For most of us expecting to waste disposable income on movies, music, toys, video games and computers, there really wasn’t much. The first movie deal of the day was The Lord of the Rings Blu-ray set, but that is frequently on sale year round. Later, Amazon had Kingsman: The Secret Service on Blu-ray for $9.99. Movie lightning deals during the day also weren’t that exciting, unless you needed The Theory of Everything or To Kill A Mockingbird on Blu-ray.
Even if you saw something you wanted in a lightning deal, you weren’t guaranteed it. On Twitter, plenty of people complained about being put on wait lists.
Don't put me on a wait list Amazon I'm just trying to buy a probiotic not get my kid into preparatory school.
— mark (@TheCatWhisprer) July 16, 2015
@Amazon 40" finally showed up on #PrimeDayFail with 0% claimed and wait list full. What good it a big sale item that no one can buy?
— Brian Kirwin (@BrianKirwin) July 16, 2015
Amazon later claimed that the sale was everything they wanted.
“Prime Day peak order rates have already surpassed 2014 Black Friday,” Greg Greeley, Vice President Amazon Prime said in a statement. “Prime members have already bought tens of thousands of Fire TV Sticks, 35,000 Lord of the Rings Blu-Ray sets, 28,000Rubbermaid sets, and 4,000 Echo devices in 15 minutes. TheKate Spade purse was gone in less than a minute. We also sold 1,200 of the $999 TVs in less than 10 minutes. And there are thousands more deals coming.”
TechCrunch also notes that Amazon did get all the publicity they wanted, with the Amazon mobile app jumping to No. 5 in the U.S. Apple App Store. #AmazonPrimeDay was also trending all day on Twitter.
So while consumers might not be happy about what the deals were, that didn’t stop many from buying what was available. After all, you might not need an Amazon Fire TV stick, but you might as well get it while it’s cheap.
Here’s some of the best tweets reacting to the “sales”:
"#AmazonPrimeDay will be better than Black Friday."
Me: pic.twitter.com/5M3aXQ5kGD
— Andrew Ziegler (@AndrewDZiegler) July 15, 2015
An all too familiar sight to anyone shopping #AmazonPrimeDay pic.twitter.com/Mm5UZZlTBL
— raytoro (@raytoro) July 15, 2015
Are you disappointed with #AmazonPrimeDay?
The public library has books, DVDs, and games for 100% off.
Win!
— Pamela Penza (@PamelaJean0) July 15, 2015
Best thing about #AmazonPrimeDay: a burlap sack of garbanzo beans is selling better than the 50 Shades of Grey Blu-ray. #FaithRestored
— Andi Gutierrez (@DeeGoots) July 15, 2015
#AmazonPrimeDay is such a scam. pic.twitter.com/X7xI3l1Qzv
— Brooke♡ (@BrookeBB17) July 15, 2015
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