Apple knows that getting celebrity endorsements is the key to staying trendy. So, the electronics conglomerate has been making sure that plenty of celebrities have been spotted wearing its latest device, the Apple Watch.
At first, the Apple Watch, released to the public in April, seems a bit pointless. After all, we can wear a regular watch to get the time or check our iPhones. Apple needs to prove that we need it, just like they proved we needed iPods and iPhones. Showing that our favorite celebrities need one goes a long way to convince us that we have to spend our hard-earned money on one.
Beyonce was spotted wearing a gold-plated one at Coachella. According to Business Insider, these versions cost over $24,000, but it is likely that she received hers for free.
Katy Perry showed off hers on Instagram, as did model Karlie Kloss.
Other celebrities who have been spotted wearing them include Kanye West, Karl Lagerfeld, Drake, Kate Bosworth, Tom Brady, Sophie Turner, J.J. Abrams, Pharrell Williams and Simon Pegg. But do you actually need one? Or is it just a fashion symbol?
In the month I've spent with the watch, I've found it to be a useful accessory for the iPhone. I haven't missed a call since I got the watch, and I get all my texts and emails immediately now (I usually have my phone on silent mode, so I used to miss stuff all the time).
The fitness tracking functions are nice, and help keep me motivated to exercise every day. But as useful as I've found it, I think it's a bit of a stretch to call it essential. And knowing how Apple likes to introduce new models every year, like clockwork (no pun intended), it's hard to recommend spending this much money on something that will soon be obsolete.
Still, if you're looking for a fashionable fitness tracker and timepiece, the Apple Watch does not disappoint. Apple is selling a number of easily changeable bands for the watch as well, although third-party options like this band by Hoco are a less expensive alternative and can give your watch a completely different appearance, without breaking the bank. You don't need to be an A-list celebrity to look fabulous!
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