Rihanna is not afraid to be creative with her music videos, from “Umbrella” to “We Found Love,” Rihanna is willing go outside of the norm and shock audiences.
Rihanna has just released the video for her latest single, “What Now.” The music video takes place within the confines of a mental hospital and features Rihanna embracing her inner crazy. Rihanna looks beautifully distrusted throughout the video and is seen rocking a new, longer hairstyle.
Rihanna delivers a powerful and haunting vocal performance during “What Now.” Rihanna has created a unique style of pop music that has an aggressive twist to it. Rihanna is not afraid to own her vocal power and deliver an emotional performance.
The issue of insanity versus sanity has been coming across in a lot of Rihanna’s music. From her hit with Eminem, “The Monster,” to “What Now,” Rihanna is out to prove that the lines between insanity and sanity might be blurrier than one would originally think.
Watch “What Now” here:
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